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EAHAE PRESS RELEASE
(18th August 2014)
August 2004 - August 2014
EAHAE International Turns Ten!
In August 2014, The European Association for Horse Assisted Education
training and further development is celebrating its tenth anniversary.
Horses as Trainers for Executives/Managers
In 1998 when Gerhard and Karin Krebs entered the seminar market, they never
dreamt that their concept would one day develop into a new branch of further
education. The idea seemed just too extraordinary, even exotic. And
initially, they experienced very strong headwinds from both Human Resource
managers and horse professionals, in equal measure.
Today, eighteen years after founding their company HorseDream, they can
rightfully look back with pride. The wait was well worthwhile.
Today, over125 licensed partners are working worldwide with the professional
horse-assisted management training HorseDream concept, reported Gerhard
In August 2004, the Krebs founded the European Association for Horse
Assisted Education, now known as EAHAE International since the members no
longer come from Europe alone. The question was raised as to why the name
had not been changed but as Gerhard pointed out, it is unique and in
addition, it also stands for Equine AHA Experience! There is a website at
Wordpress with this title and it includes stories from seminars as well as
articles concerning concepts.
In the meantime, EAHAE International has over 300 members. These people are
trainers, coaches and management consultants who include horses in their
training/coaching work with executives and teams. They all share a vision:
to establish horse-assisted training and further education around the world
in every big company and every important organisation. This work is
experential learning at an advanced level and cannot be compared to any
other current training methods. What sets horse-assisted learning apart from
other methods, is the speed at which people learn and the long-term effect.
Feedback from participants continually cites how they have never got results
so fast and the fact that they can recall their experiences after months and
even years, Gerhard reports.
At the beginning of June, HorseDream relocated to the middle of Germany. Now
HorseDream & the EAHAE Center Germany, is situated in Knüllwald right on the
A7. The international expansion of this business follows this model. The
EAHAE Trainer training and the HorseDream Licensed Partner certification is
centrally coordinated and decentrally carried out. To date this has taken
place in England, Poland, Spain, Austria, Switzerland and the USA. In the
near future it will also take place in Scandanavia, the Netherlands, France,
Russia, Australia and South America.
As of the beginning of the summer semester, HorseDream’s concept will also
be included in the curriculum of a college in Berlin and one in
Baden-Württemberg. The feedback from students at the Berlin College for
Business & Law (HWR) studying Creating and Running a Business, has been
quite positive. One’s personal leading behaviour has especially become
apparent and has been strengthened, through this course. One of the most
exciting and best modules that I have had to date – was just one of the
EAHAE’s tenth anniversary will be celebrated at the 10th Annual Conferrence
of the organization, in September in Poland. Tiffany MacNiel, an American
particcipant at the EAHAE Conference in 2013, in Ohio, has written a song
for the celebration accompanied by a music video, titled „Believe“ . The
conference in Ohio, was the first to be held in America, after eight
conferences were held in Europe. The EAHAE members are looking forward to
Tiffany’s contribution. They firmly believe in HorseDream’s concept and are
convinced that it will continue to be successful in the international
(28th June 2014)
(July 8-9, 2014)
Learning Original Collective Intelligence From Horses
Horses are experts at being collectively wise. They will teach us how to
retrieve some of our genuine talents as human beings.
This two day workshop will invite you for a learning journey through the
seven practical principles of original Collective Intelligence.
Original Collective Intelligence vs. Pyramidal Collective Intelligence.
Foster Original Collective Intelligence throughout human environments and
Identify key action points to transfer in professional, social and personal
Theoretical input including Thomas W. Malone, Pierre Lévy, Jean-François
Collective wellness and safety.
Observation and synchronization.
Holoptical space connection.
(June 28-29, 2014)
Impressions of the beginning of the 2-day cooperation workshop.
October 2013: ITAT presentation by Petra Derenbach, Germany
Petra Derenbach presented
the HorseDream concept at German institute which educates riding therapy and
Im Rahmen der 1-jährigen
Ausbildung zum Reittherapeuten/Reitpädagogen bzw. zur Fachkraft für
tiergestützte Therapie, Pädagogik und Förderung durch das Institut für
tiergestützte Aus- und Weiterbildung in Saarbrücken gestaltete Pareion
den Seminartag zum Einsatz von Pferden in der Führungskräfte-, Team- und
Persönlichkeitsentwicklung. Nach dem theoretischen Teil, in dem es um
Konzept, Philosophie, Ziele und Voraussetzungen ging – anschaulich
vermittelt durch viele Bespiele und Videos aus dem Trainingsalltag -,
hatten die Teilnehmer des Lehrgangs die Möglichkeit, Übungen selbst
durchzuführen und das Gehörte zu erleben. Das Fazit von Teilnehmern,
Dozentin und Institutsleitung: Ein gelungener Tag, der viele Anregungen
für die tiergestützte Aus- und Weiterbildung gegeben hat. Näheres zum
Institut für tiergestützte Aus- und Weiterbildung und den
Institutsleitern Ulrike Link-Dorner und Walter Rauch erfahren sie unter
October 2013: SYNTRA presentation by Petra Derenbach, Germany
Petra Derenbach - our Licensed HorseDream Partner in Neustadt/Wied,
Germany, achieved positive feedback for a speech on "Horses in Executive-,
Team- and Personal-Development". The talk was addressed to members of
SYNTRA, the management network of German Telekom.
March 2013: EAHAE Development Day in England
24 Horse Assisted Educators from the UK and Europe
met to take their Horse Assisted Educations businesses to the next level.
Becci Harvey, hosted
David and Sharon Harris.
September 2012: HorseDream & Partners (Petra
Derenbach and Steffen Krebs from Germany and Jérôme Dumont of France)
delivering the Art of Leadership Training to Chinese clients at Chateau Font
du Broc in Nice.
All photos credited to Esther van Putten
Wanda and Vanessa went to do a course with Jean-François Pignon. It was fab
and he is a great horse man!
Texas Instruments, Training 26th June 2012 by
Some feedback from the
Texas Instruments group (35 people)
I learned how to better bond with my team and how to adjust to a flexible
and unpredictable environment. A lovely experience overall!
I had the most interesting day. It was the first time when we could actually
see how people actually behave and how they actually are, which showed
through the way they treated the horses. Great business idea. Would
definitely advise this for companies.
Very good way of trying to find that inner-self in you and make you realise
what type of person you are and how you react. Thank you!
I have learned something new about myself and looked deeper into what is
inside of me. It was a wonderful and pleasant experience. Danke!
Working with the horses showed me that nothing is impossible, even if I have
no prior experience or knowledge of the task.
Being out of your comfort zone gives great opportunity to learn.
Excellent seminar that provided exactly what we were looking for and what we
intended to get across. Unique experience, perfect location & excellent
food! (Organizer from TI)
I realized that we/I have to dedicate more time/effort to the “Goal defining
+ Agreeing” phase when building a project team. Thank youl
It was great because it was different to the usual courses/seminars. The
horses added so much value… good inspirations for team work.
I think the most important outcome is to always stay open minded. Be open to
new ideas, strategies etc. Overcome your personal fear or disbelief and
learn how to adopt to new situations and find solutions even in unknown
Was a great experience. I will take away a greater knowledge of my team
members. I now know what I need to change and how I should improve.
I enjoyed working with the horses and think it was a valuable experience. It
showed me that it is important to believe in yourself and respond to
changing conditions while staying calm.
I learned :
- to define my goals and to focus on them because without being focused I
- to face fears (I was afraid of the horses) and to overcome them by
trusting in others (the horses did not hurt me!)
- that sometimes you have to leave the path to get to your goal.
For me personally it is a great idea to work with the horses on team-related
issues. It very much opens “the door”. Super environment made everyone feel
Many thanks! I really enjoyed the day. It was great to see the collaboration
in the team and the difference the horses made. Respect and teamwork was
A great thing coming out of the seminar is that it puts everybody on one
level. In front of a horse you have no other power than that of your
personality to make things work. – fooling impossible. That’s great!
It was very interesting to see how someone can lead a horse using his
energy. Also horses are a mirror because they show us how we are. At the
same time the exercises helped us to overcome our fears and just go for it
(of course, having a goal!).
Christine Schöneberg cooperated with Melba Schertler
and Petra Derenbach at a training for Würth Academy
Petra Derenbach (Germany) presenting at the 5th Big
Castlenigth Link for German speaking members:
Carmen Valenzuela Rubia (Spain)
shared pictures of her first seminar. "It was fantastic."
Bruno Sperl (Austria)
announced that he has retired from business. He was one of the very
first EAHAE members from 2004. Bruno, we wish you all the best!
Lee Jones (France)
Martine D. (Tenerife)
shared pictures of their local conference and a
seminar they held together.
Edgar Guerrero likes
to share some pictures of the experience he had this summer
with a male zebra. He says it was a wonderful experience and together with
and colleague Myron he will continue working with zebras to refine their
communication with horses.
"Es sollte uns nachdenklich
machen, daß im Deutschen
einen anführen soviel heißt
wie einen betrügen."
German Pilot Project
Three months schedule of open seminars and corporate
team buildings at six different places:
April, May, June 2011.
Seminar offer: "The Art of Leadership".
Internet advertising on Google, LinkedIn and Facebook.
Press advertisement DIE ZEIT February 17, 24, March 3, 10
Radio advertisement on "Klassik Radio Berlin" ten times in the first two weeks
8-10 Mai 2011
Horse Assisted Education at the 40. World Conference
International Federation of Training and Development Organisations (IFTDO)
8-10 Mai 2011
Stand and Speech
Leadership, Agata Wiatrowska & Adam Wiśniewski, Poland
- Clients meetings (2 days)
- EAHAE brochures at the
- Speech about Horse
Total external costs: 2,000.00 euros
8-9 June 2011
German Project "Wiesbaden HR Fair"
G&K HorseDream GmbH, Gerhard & Karin Krebs
DIE PFERDEAKADEMIE, Verena Neuse (Licensed HorseDream
CollEquus, Christine Schoeneberg (Licensed HorseDream Partner)
Datex-Perfekt, Helmut Schiffner (Licensed HorseDream
EAHAE will be present with an own booth at the German fair
PERSONAL & WEITERBILDUNG June 8-9, 2011
Total external costs: ca. 6,000.00
Devided by 4. Costs per participating member: 1,500.00 euros