Gerhard J. Krebs (Germany)
G&K HorseDream GmbH

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2nd Annual Conference (404 KB)
EAHAE Marketing (1112 KB)
EAHAE Website Award 2006 (598 KB)

“Horse Assisted Education Marketing. Websites, DVDs, brochures, press articles, books, and fairs.”

We’ll have a look on what has been published since our 1st Annual Conference. We’ll ask the “publishers” to share their experiences with certain marketing tools as Websites, DVDs, press articles, and fairs.

Gerhard J. Krebs, born 1949, holds a university degree M.A. in contemporary German Literature and Political Science. He is working as an entrepreneur since 1983, started IT-Trainings in 1986 and founded G&K HorseDream GmbH in 1996 together with his wife Karin. They both started with Horse Assisted Leadership Seminars and team trainings in 1998 using Frisian horses as medium and catalyst.

Gerhard initiated the EAHAE in August 2004 together with 8 founding members from Austria, Denmark, England, Germany and Switzerland. He provides national and international Train the Trainer Seminars since January 2004 addressing coaches and educators, who want to get into the Horse Assisted Education business as well as HorseDream Partner Licence Workshops.

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To Build a Circle (506 KB)

Jürgen Hellwig, Germany
"To Build a Circle - Start Ups in Horse Assisted Education."

To build a circle is an overview of a startup company for horse assisted education. It is a guide which shows different possibilities and ways for this business and it makes clear, that’s necessary to fulfill a few conditions concerning the own education and the areas in which the trainings take place.

Furthermore it is very important to find a marketing strategy for the successful start in this business. This performance will give some answers to frequently asked questions.

Jürgen Hellwig,  born in 1963. Professional Mountain Climber, manager in industrial areas for different companies. International project manager for Russia and Middle East. Physio-therapist for horses and dogs.

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Establishing a Horse Assisted Education Business (680 KB)

Beth Duff,  Scotland
“Establishing a Horse Assisted Education Business.”

Beth will share her experience of setting up and running the red horse speaks programme, now three years old. She will set out what the programme does, how it started, what has worked well and what she would do differently with the benefit of hindsight. As well as covering topics such as sales and marketing and PR, she will also share some interesting work she has done recently on intellectual assets and branding.

Beth Duff is a coach and facilitator who works with individuals and companies worldwide. Her background is in IT and organisational development. She loves to  work alongside her horses offering workshops and coaching to leaders and teams.

How I Have Found My Way (521 KB)

I got to know horses about 10 years ago, then it became a passion. I was in Alberta 5 years ago and I happened to read a book of Monty Roberts. A new world opened to me. The following years I was in California learning his method. Then I spent a month with Carolyn Resnick and learnt about her method. I was fascinated, there were so many things in common with what I was teaching to humans about “Communication and Relationship”. So I kept searching and I ended up learning about Pat Parelli methods in Italy and went to the EGEA Conference where I met Gerhard and learn about Ferdinand Hempfling method. Still eager to understand more about horses I attended a workshop with Ariana Strozzi. So many ideas, so difficult to put them in practice... I decided to listen to my horse and learn from him which was the best way for me…

Sonia Struggia, Italian, 40 years old, a degree in Political Science, I have worked as a Sales Manager in a English School and specialized in Selling and Training in the field of Effective Communication, Neuro-linguistic Programming. I work now as a Trainer, Life & Business Coach and run Programs of “Conscious Leadership” with the assistance of my horse Cody.

Stephan G. Meyer (Germany)
Horse & Soul

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Starting Up the Seminar Business (52 KB)

After two years of preparation I opened up my horse assisted coaching company in 2005-07. Up to now there were two events for 30 and 80 people booked by a local company, and there is one seminar each month booked with about 10 clients. Actually I reorganised HORSE & SOUL completely to optimise my business profile and the corresponding target group.

My way is to actualise my goals continuously, to find the right partners and to try out what catches my curiosity. I found out that it was easy to reach most of my goals, and that the way they became reality was completely different than I had expected. What really worked was to be honest, consistent, open and watchful – as it is in the work with horses.

Stephan Gerd Meyer is a business- and personal coach. He studied medical education, has worked as natural healer and developed health programmes for individuals and for organisations. Last year he started HORSE & SOUL, a company for human potential empowerment with horses and outdoor adventure.

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How Psychobiology can Contribute
Worthwhile Aspects to Leadership Training (480 KB)

Psychobiology can contribute worthwhile aspects to leadership training. For example it explains, why certain people are leaders and not group members and what their evolutionary advantage is. Leadership seems to be desirable to everyone, but biology proves that there is no real advantage in it: Leaders have to splash much more energy by permanently keeping an eye on rivals, watching out for natural enemies and up-coming risks. Furthermore, their genes occur substantially less often in relation to the ones of the mass of group members, which usually is an indicator for evolutionary failure. However, leadership as a concept is successfully. How is this possible? The following lecture will bring light into this mystery and other interesting contradictions.

Karin Rathje is a biologist and management trainer who has been working with horses for years. Her approach is to embed natural sciences’ findings and results into horse assisted personal development. In 2005 she founded her company Karin Rathje Consulting & Training -Coaching by Horse-.

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The Horse’s Place In Mythology
(Pictures of the presentation, 98 KB)

My talk at the conference will focus on the horse’s place in human history and mythology, showing that the horse in basically any culture has had an unparalleled key role promoting the wellness of mankind. For this reason communication between human being and horse offers a wide variety of “uses” that are highly beneficial to the human being – be it a business leader, a student, an unemployed, a patient suffering from physical or mental problems. I will also describe some of the cases I encounter in my practice both in Norway and Italy.

Fabio Adriano Manzetti was born 1949 in Pisa (Italy). He lives in Norway. Education  - Courses in: 1999 – 2002 Traditional Chinese Medicine and Herbology - Medboo TCM Training Center, China. 1997 – 1999 Veterinary Acupuncture led by Are S.  Thoresen – Sandefjord, Norway. 1997 – 1998 Horse Massage in Oslo, Norway. 1988 – 1991            Natural Horsemanship in Oslo, Norway. 1975 – 1979 Visiting scholar and Ph. D Candidate – The Stockholm School of Economics, Stockholm – Sweden. 1967 – 1971  Dottore in Scienze Economiche (equivalent to M.Sc in Economics) awarded on Dec. 13th, 1971 with full grades (110/110) University of Pisa.

Professional experience: 2002 – Cooperation with the Italian Race Horse Trainer Association to hold presentations of Natural Horsemanship. 2001 – Accredited by the Regional Administration of Østfold and Oslo-Akershus, Norway (N:B: The “Horse Education Line” at high schools in the Østfold region was first introduced in the school year 1999-2000). 1998 - Teacher of Applied Veterinary Acupuncture at various Italian schools. 1995 - Private practice in Nesoddtangen, Norway. Activity both in Norway and Italy. 1991 – Instructor of Equine Care & Management and Natural Horsemanship.

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Liberal Ground-Work With a Client And a Horse (212 KB)

Coaching without agenda, from moment to moment, including the horse as an all true and aware partner, trusting in the inner wisdom of the client, provides a safe space where destructive conditioned behaviour or emotional patterns can be revealed and transformed. A rediscovery of the natural self: spontaneous, playful, vivid, touching and wild. Liberal ground-work is a way of togetherness of horse and client without means of control or power (like halter, rope or whip) in a square arena of approx. 46 x 46 feet. The issue of the coaching unfolds by itself during the process of relating between client and horse in the present moment.

Susanne E. Schwaiger, born 1962 in Augsburg, Germany, is a dedicated personal trainer and teacher. She successfully combines her work as a personal trainer with her experience of many years with horses. In 1997 she completed her studies as a personal trainer and established the Pegasus-Project®, which offers open workshops and an education program for “Horse-Assisted Self-Development Trainers”.  Her books were welcomed with enthusiasm by horsepeople, trainers, and therapists throughout Germany.

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How We Learn, How Horses Teach (338 KB)

In his presentation David shares his view on why Equine Assisted Learning is so powerful, why it is so important and particularly now.

He discusses Limbic learning, why we learn more in the first twelve years than the rest of our life and why horses help us to engage in our most effective form of learning. He examines the difference between gaining knowledge and learning.

David Harris is an Executive Coach, NLP Master Practitioner and Natural Horseman. He lives n Windsor,  England, with his wife, two children and three horses. He is passionate about people and their amazing potential. He is the founder of Acorns2Oaks (A2O). The vision of A2O is for its clients to inexperience “Success on Your Terms”.

David was involved in IT for 25 years in a career that took him from a Programmer all the way up to Managing Director of a £24million organisation.  Yet despite his apparent success, he realised that he no longer felt fulfilled.  As a result of some personal development work he turned his back on the corporate world and now works full time as an Executive coach specialising in leadership.

David has a passion for horses. Thanks to his work in NLP he realised that he felt uncomfortable with the traditional way of working with horses. This insight started his journey of discovery for a better way to be with horses. Through modelling many outstanding horsemen David began to understand and work with horses at a new level.

In 2003 A2O held their first “Equine Guided Leadership Program”, working with people to realise the leader in them. In 2005 A2O ran 12 workshops and enjoyed working with 150 course participants.

A power point presentation on the heart lens of Adventures In Awareness safety agreement; the states of consciousness science behind the inner-active exercises, theory and principles.  Focus of discussion is on the significance of intention, attention and awareness of context as contributors to achieving health benefits of psycho-physiological coherence with the help of horses.

Barbara K. Rector has more than three decades sharing horses with people for their mutual benefit – mentally, physically, emotionally and spiritually.  She has traveled the world training the trainers in her Adventures In Awareness™ process for exploring the heart of horse and human.  In Tucson she has held key leadership roles at Therapeutic Riding of Tucson, Inc. (TROT) which she co-founded in 1974 with Nancy McGibbon and at Sierra Tucson Hospitals where she introduced and developed therapeutic work with horses and the practice of Equine Facilitated Psychotherapy.  She is past special projects director for Al-Marah Arabians.  On a national level, she is a co-founder of the Equine Facilitated Mental Health Association and has served on the national board of trustees for North American Riding for the Handicapped.  She is currently engaged in exploring the science behind apparent health benefits to humans when spending intentional meditative time in the bio-energetic field of horse.  Barbara’s first book is Adventures In Awareness, Learning With the Help of Horses.

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Who Qualifies for what Kind of
Horse Assisted Training? (723 KB)

1.) Who qualifies for what kind of horse assisted training? What kind of core competencies should horse assisted trainers bring with? What should be a "must" and what should be a "nice to have"...
2.) Example of a "Train the Trainer" Education in Switzerland.
3.) Research: Results from a EAHAE Member Questionnaire.

Valentin Lawrence Frischknecht (1965) is the founder and owner of APC (Advanced Personal Communications) AG / Switzerland. Since the foundation 1994 the Company focussed the fields of sales, teambuilding and leadership. Today APC offers horse assisted trainings within leadership, teambuilding and key accounting. Seminars and personal coaching's are the core businesses of APC management development. In four years APC became one of the leading providers of horse assisted trainings within Europe.

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The Client’s View (204 KB)

Working with horses offer great chances for the self-development of executives. It also can develop a strong team spirit. Working in nature promotes new perspectives on the daily business. It also makes inner strengths and desires accessible. From the client´s view we can set the stage for an effective exploration of all these energies.

Thomas Terhaar, born 1960, lives with his wife and two children and 40 icelandic horses on a farm near Frankfurt. As managing director he is responsible for human resources, process- and IT-management, strategic development, credit risk management, treasury and controlling of Deutsche Bank Bauspar AG.